sids blog

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

1. Design should be simple yet have expressive spirit.
2. Make it as simple as possible — and easy to use.
3. Design should feel obvious. People shouldn’t need instructions — it should just make sense.
4. Let function shape the design. Every part should exist for a reason — no extra decoration.
5. Art and Design should be one.
6. God is in details.
7. Less is more.
8. Make it quietly beautiful.
9. Even what’s hidden should be beautiful. The inside, the back, the parts you don’t see — they still matter.
10. People do judge book by its cover so first impression matters.