product design
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People don’t know what they want until you show it to them. – Steve Jobs When Mike Markkula joined Apple in the early days, he shared three powerful ideas with Steve Jobs: Empathy, Focus and Impute. Empathy is understanding customers’ needs and desires. Focus is the ruthless prioritization of what’s important. Impute is the idea…
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“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs Design should be simple yet have expressive spirit. Make it as simple as possible — and easy to use. Design should feel obvious. People shouldn’t need instructions — it should just make sense. Let function shape…
